Derry’s Walled City Brewery has beat hundreds of other taprooms to be crowned the best in the UK.

The Ebrington Square business, which has created more than 200 beers and received multiple accolades since it opened in 2015, was named Taproom of the Year at the nationwide Pub and Bar Awards.

WCB fought off competition from an estimated 600 other UK taprooms to win the top prize, with organisers called it “a cracking operation”.

The brewery, run by James and Louise Huey, is also planning a major expansion which will see it open a standalone Taproom and Experience Centre in 2022.

LegenDerry Food has given its seal of approval to 17 more eateries and local producers this year, bringing the total number of members to 70.

The network was established to celebrate high-quality produce and the food heritage of the city and region, from street food trucks and award-winning fine dining, to craft brewers and artisan producers.

Last year saw the development and launch of the LegenDerry brand, complete with a new website providing a central hub for accessing unique food, drink and taste experiences in Derry, Strabane and the surrounding area.

As a certified LegenDerry provider, businesses are showcased on the LegenDerry website and receive a suite of marketing material to signpost their venues or produce with the ‘LegenDerry – Great Place, Great Taste’ stamp of approval.

LegenDerry Food was the result of a Food and Drink Strategy launched in February 2019 by Derry City and Strabane District Council, as part of its wider plan to drive tourism and place the region on the map as Ireland’s top food location by 2025.

Selina Horshi, new Chair of the LegenDerry Food and Drink Network, said: “We are always happy to welcome new businesses onboard this exciting and innovative project and we look forward with anticipation to continued development in the weeks and months ahead.”

To find out more, visit www.legenderryfood.com

The region’s first ever BSc Hons Paramedic Sciences programme is now underway, with Ulster University welcoming 40 students to the Magee campus.

With funding support from the Department of Health, the new three-year course will be based within the university’s multi-award-winning School of Nursing.

This course will support the development of the paramedic profession in Northern Ireland and further afield. Until now, local students wishing to become paramedics had to travel to the south of Ireland or across the Irish Sea to complete a BSc Hons programme in Paramedic Science.

The first cohort ranges in age from school leavers to people in their forties and a wide range of backgrounds – from those embarking on a change of career from accountancy to insurance, to people working in similar fields: ambulance care assistant, lifeguard, emergency medical dispatcher and humanitarian.

They will learn a wide range of skills through frequent experience and learning inside an exact replica of an ambulance – the only one of its kind in the region – coupled with 60 weeks of practice-based learning with the Northern Ireland Ambulance Service and a range of other hospital and community-based experience in the other Health and Social Care Trusts and independent sector partners.

The students will also have access to a wealth of specially designed training spaces from a hospital ward, simulated bedrooms and living room recreated on campus, to clinical skills rooms and the latest equipment.

Ulster University’s new School of Medicine at Magee has welcomed its very first intake of 70 students.

The first cohort to enter the first graduate entry medical school in Northern Ireland is made up of students with a wide range of related and non-scientific/healthcare backgrounds from politics to investment banking, radiography, management consultancy, optometry, forensic science, nursing and even a previous lecturer in Irish at Magee.

The opening of the School of Medicine, in a newly refurbished building with state-of-the-art facilities, comes just six months after the signing of the City Deal’s Heads of Terms, as the region prepares itself to capitalise on further growth in the burgeoning Life Sciences sector in Northern Ireland.

Professor Louise Dubras, Foundation Dean at the School of Medicine, Ulster University said: “I am very proud of our new School of Medicine which in itself marks the continued transformation of the Magee campus into a hub for Health and Innovation, as a pre-emptive part of the Derry and Strabane City Deal.

“Medical schools are sometimes located in a hospital setting but I want our students to learn near the city’s GPs and the population they will go on to care for. The School of Medicine will act as their home, a welcoming place, for the future doctors who are embarking on a challenging yet hugely rewarding journey with us.”

NI Economy Minister Gordon Lyons has announced the first two of four Assured Skills Collaborative Welding Academies at North West Regional College.

The first two Assured Skills Academies will see 24 successful applicants receive industry-standard welding training during a five-week course at the college’s Limavady and Springtown campuses, followed by two weeks of consolidation training at one of eight participating engineering companies.

Applicants who complete the Academy are guaranteed an interview for a welding position at one of the companies.

Sinead Hawkins, Business Skills Manager at NWRC, said: “This is a fantastic opportunity for new fresh talent to progress in the industry by addressing the skills shortage. This will have a positive impact on the North West City Region’s local economy by feeding into local business anchors. We are committed to providing a skills guarantee for a post-Covid economy and future labour market.”

Derry’s affordability and attractiveness as a place to live has been highlighted by two major surveys.

The Walled City was named the most affordable city in the UK to live in for the third year in a row, while a separate poll selected it as one of the Top 20 best places to live in Ireland.

Research by Halifax found that with the cost of an average city home in the UK now eight times earnings, Derry remains the UK’s most affordable city, with an average house price of £155,917 or less than five times earnings.

Meanwhile, the city also joins the top 20 contenders in the running to scoop the Irish Times’ Best Place to Live in Ireland title.

A total of 470 locations were nominated and whittled down to just 20 by a panel of judges, based on criteria including community spirit, local services and amenities, diversity, transport links, vibrancy of the local economy, cost of living, safety and the unique ‘X factor’.

The Irish Times judges said: “Derry offers a good quality of life and the ‘best of both worlds’ in there is access to the amenities and opportunities provided by a city but also beaches and countryside nearby. The people are often cited as one of the best things about the city. They are extremely proud of their city and loyal to it, but also friendly and welcoming to outsiders.”

Version 1, the global IT services company currently recruiting remote working staff in the North West, has teamed up with mental health charity Aware NI to help ensure that its employees are fully supported during COVID-19.  

Invest Derry Strabane – which recently launched the Work Life Balanced campaign in association with Version 1, aimed at promoting the North West as a premium remote working destination – has welcomed the company’s initiatives which also include supporting the local community where their staff are based.

Version 1 took the decision to support a mental health charity when the consequences of the pandemic became overwhelmingly apparent during the last 18 months. People were forced to adapt to significant lifestyle changes, such as working from home and limiting social interactions. This in turn led to an increase in people experiencing isolation, anxiety, stress, and grief at losing loved ones.

Additionally, the tech firm’s commitment to supporting the local community is a critical element of its core values. Community First is Version 1’s main Corporate Social Responsibility initiative and is driven locally by the employees. The aim of this scheme is to improve employment opportunities in communities by supporting awareness, education, and access by leveraging technology and skills.

Community First is locally driven, enabling each Version 1 office to support causes they care about in their particular area. Some of the Community First initiatives include mentoring, helping local schools, grinds, tackling youth homelessness and community engagement.

Version 1 has also been officially recognised as a Healthy Place to Work. This was achieved by engaging employees in the completion of a robust survey covering four pillars – purpose, mental resilience, connection and physical health – which gathered insight into their experience of work. From the results, the company was able to put together a plan identifying paths to improvement, which subsequently led to the prestigious certification.

Lorna McAdoo, Director of Operations and Business Development NI at Version 1, said: “Our support for Aware NI stemmed from a wish to highlight the mental toll that the pandemic has been inflicting on so many people. The charity helps people realise that it is okay not to be okay, and this service has proved to be invaluable. We have also benefitted from online sessions held by Aware NI to help us all with various tools to use during this time to reinforce resilience and ensure we have been adapting well to the working from home model.

“We are also extremely proud of the visible efforts the company has made to reach out to local communities, and our Community First activities have enabled many people to access education and skills that drive employment opportunities.

“In addition, Version 1’s recognition as a Healthy Place to Work in Northern Ireland was a significant milestone for our company. Being spread across five countries presents its own set of challenges and it has been absolutely critical to ensure our employees are happy and healthy. We have been able to benchmark our progress through the data provided during the process and are now updating and creating initiatives and strategies across our operations to ensure our workforce is the healthiest it can be.”

Rosalind Young, Investment Manager at Derry City and Strabane District Council, said: “Version 1’s approach to dealing with the impact of COVID-19 is exemplary. The company’s commitment to providing mental help and support is evident through their partnership with Aware NI, and their track record of maintaining a community-focused approach is also welcomed as they expand their workforce in the North West.

“I would also like to congratulate Version 1 on their official recognition as a Healthy Place to Work. With the company bringing many highly skilled new jobs to the Derry City and Strabane District Council area, we are delighted that their staff will benefit from our Work Life Balanced campaign.”

For more information on the Version 1 roles available in the North West and to apply, visit the Invest DS jobs portal at www.investderrystrabane.com/worklife

Wednesday 21st July 2021 

One of Ireland’s leading diaspora initiatives is today launching a new network of regional Irish partners to connect those of Irish heritage abroad with their places of origin. Ireland Reaching Out, which has more than 150,000 members worldwide, wants to team up with local organisations to help drive regional tourism as part of the economic recovery. One of the first organisations to join the network is the Tower Museum which will cover the counties of Derry, Tyrone, Fermanagh, Down, Armagh and Antrim.

One of Ireland’s leading diaspora initiatives — Ireland Reaching Out — is today launching a new network of regional Irish partners to connect those of Irish heritage abroad with their places of origin. Pictured are Mick Baynes, Tourism Officer for Visit Castlebar, and Laura Colleran, Ireland Reaching Out Programme Manager, outside the National Museum of Ireland – Country Life. Photo: Alison Laredo

Ireland Reaching Out plans to build on the surge in people tracing their Irish roots during the lockdowns and who now wish to travel to Ireland as the country starts to reopen. To support this expected influx of Irish Diaspora tourists to Ireland, the Irish Partner Network of Ireland Reaching Out has been established. This new network of regionally-based partners aims to improve the service offered to diaspora as they visit Ireland – both north and south.​ Three key groups –  Tower Museum, Visit Castlebar and Ballyhoura Development CLG — have already joined and Ireland Reaching Out  is now seeking other interested regional heritage and tourism groups to join.

Established in 2010, Ireland Reaching Out is a volunteer-driven, non-profit organisation connecting people of Irish heritage with the local community in their place of origin in Ireland.  It is funded by the Department of Foreign Affairs & Trade and is based in County Galway. This unique charity offers anyone from anywhere in the world with Irish roots the chance to connect with the community they have descended from by engaging with locals on the ground and online through its online platform – IrelandXO.com   Members avail of free advice from a large team of volunteers, helping them to trace their roots and connect with their Irish place of origin.

Ireland Reaching Out has sought partners who are leaders in heritage and tourism in their regions.  Each Network Partner will provide support to Ireland Reaching Out volunteers in a number of surrounding counties in order to increase engagement with the diaspora in those areas. The first three partnerships established are:·     

Tower Museum  – which will cover the counties of Derry, Tyrone, Fermanagh, Down, Armagh and Antrim

Visit Castlebar –  which will cover the counties of: Sligo, Roscommon, Mayo, Leitrim, and Donegal

Ballyhoura Development CLG – which will cover the counties of Cork, Kerry and Limerick.

Laura Colleran, Ireland Reaching Out Programme Manager, says:“Our network of regional partners will provide assistance and support to the many Ireland Reaching Out Volunteers across the island of Ireland. It will also ensure that those visiting Ireland for the first time to trace their roots in Ireland have a better chance to engage with the locals living in their communities of origin in Ireland.”With volunteer help, they may get to see the homestead of their Irish forebearers, walk the land their people farmed before leaving Ireland, see the graves of their ancestor and, if possible, get to meet living relatives in Ireland. As we emerge from COVID restrictions and look to develop creative solutions that re-ignite tourism, IrelandXO is an important diaspora engagement resource for the whole country.”

Bernadette Walsh, Archivist at Tower Museum, says:“The Tower Museum has a very similar outlook to Ireland Reaching Out. We are very much about sustainability, promoting our genealogy and archive collections to encourage people to access and engage with our programmes and to promote tourism to the local areas. We are unique in that we are the only local authority archive service in Northern Ireland outside of the Public Record Office of Northern Ireland, Belfast. We get a lot of people visiting that want to investigate their own family history as well as research students, academics and film companies. “As part of Derry City & Strabane District Council, the Tower Museum is strongly associated with the Council’s region, we will be working with partners and volunteers all across Northern Ireland to promote the wider region as part of this project with Ireland Reaching Out. Ideally, we will eventually have partners joining from all across the island of Ireland to build on the momentum.”    

If you are interested in volunteering, becoming (or supporting) a regional partner, please contact Ireland Reaching Out at info@irelandxo.com

Serena Terry, Mammy Banter

Serena Terry has more than a decade’s marketing experience with local companies including Learning Pool and social prescribing business Elemental, where she was appointed COO in 2019. But to over half a million TikTok fans, and more than 100,000 Instagram followers, the Derry woman is better known as her honest and funny alter ego, Mammy Banter. In May, Serena launched her own agency, Catchy Co, specialising in social media marketing, training and content production.

Congratulations on the launch of Catchy Co! Why did you decide to set it up?

I always wanted to do it, but what I found scary was that there are so many marketing agencies who can back up their work with testimonials and case studies from previous customers. Yes, I’ve got companies I worked for as an employee for 15 years, but as an agency I didn’t have the testimonials yet, so I decided to keep building up Mammy Banter.

For me, I think my credibility is that I practise what I preach. The proof is in the pudding. Every single one of my customers this month is from Mammy Banter. I did my first Instagram masterclass last week and was able to use her as a case study, talking clients through what I’ve done and the different demographics I focus on, as well as looking at the future of digital marketing in general.

How daunting was it to leave full-time employment and go it alone?

It was really hard. I was in a well-paying job, we have two kids, a mortgage. But lockdown was the turning point for me; I needed more flexibility and I needed a new challenge. Lockdown also taught me I was able to be productive working from home, so that myth was dispelled. And the more Mammy Banter was going up and up in engagement and followers, it gave me a bit more security to think, there’s bound to be at least five people in every 100,000 followers on Instagram that owns a company or knows a business that is struggling with social media.

I just said, ‘I’m going to do it. If I don’t do it, I’ll never know’. So I did my business plan, I looked at what I needed to earn, and I got a good accountant. It wasn’t about wanting to be rich. I just wanted to pay myself a salary, maybe work less hours and enjoy making more people laugh with Mammy Banter, but also have the flexibility to go and collect my son from school, for instance, and be able to close the laptop. I can dictate my hours, I can dictate how many campaigns or customers I take on, that is definitely one of the perks of being out on your own.

How has it been going so far?

What’s crazy about Catchy Co is I’m so busy at the minute and I haven’t even done any marketing for myself yet. I’ve got some bigger businesses I’m doing campaigns for, and then smaller businesses and lifestyle bloggers, who can sign up for a 1.5-hour course with a resources pack. Longer-term, I’d like to continue supporting all size of businesses, and really get my name out there as a growth consultant that can come into start-ups, scale-ups, or corporate organisations, become an extension of their team and help them with growth via digital marketing campaigns.

Do people expect you to be like Mammy Banter in real life?

Mammy Banter is my Sasha Fierce, my alter ego. I was worried at the start that people might be joining the course expecting a comedy session with Mammy Banter. But I got a couple of testimonials yesterday from people saying they have put into practise over the weekend what we went through in the session, and the resources I sent out, and their engagement rates have already shot up. 

Your Mammy Banter videos have racked up 14.5m likes on TikTok. Why has she resonated with so many people?

I think it’s the honesty of it. I hated Facebook and the whole fake world of Instagram picture-perfect mums and the Photoshopping and the ‘look, we’re rich’. TikTok was a platform for me where I thought, people are honest here, warts and all. That’s the kind of social media you want. You don’t want to go on and go, ‘Oh my god she’s a perfect parent, she’s sailing through lockdown, she looks great, she’s not putting on any weight!’ We want relatable, down-to-earth humour. Branding-wise, I’m going to be launching a merchandise range with T-shirts and hoodies and sweaters that go up to 5XL, again just to get that message across that the Mammy Banter brand is inclusive of everyone.

What do your children think of your new found fame?

My five-year-old isn’t really aware of it yet. My 12-year-old daughter only followed me last week when I got verified on TikTok and then unfollowed me the day after. She loves it when her friends talk about Mammy Banter and I’m sure she laughs with them when they’re talking about it, but then face-to-face she’s like, ‘Ugh, I just don’t think you’re funny’. The day she finds me funny my comedy career’s over, there’s something wrong!

How have you found the North West as a place to live, work and invest?

I joined both Elemental and Learning Pool at the start-up stage, so I was privy first hand to the opportunities and the challenges to scaling and growth in the city. And just seeing how many tech companies have scaled in Derry alone and are now providing services worldwide is great. Patrick St has become a complete software as a service hub. You can see those companies are constantly recruiting, and we’re seeing more start-ups come into the tech space too. Community-wise, I absolutely love Derry, I’ve always been a complete homebird. I’m looking forward to when the Clipper returns next year and we start to get more events back, and growth for Digital Derry. It’s exciting.

What would you say to someone thinking of returning to Derry or Strabane?

There’s huge growth and scale locally with tech firms if that’s something you currently work in, and room for you to grow within them. If you want to bite the bullet and start up on your own business, the pandemic has changed the rules around needing to be in a certain office and in a certain town. I’m sitting at my kitchen table and my clients are in America and all over the world, right now. Just go for it, is my advice!

Find out more about Catchy Co at catchyco.com and follow @mammybanter on TikTok and Instagram.

A new YouTube channel has been launched to help young people whose education and career prospects have been affected by the pandemic.

North West Regional College students joined forces with Enterprise North West and Startacus to create Week Gen-C, to inform people about the skills and tools they will need within the post-Covid economy, and the opportunities that already exist.

The channel, funded through the David Cross Young People’s Fund, features panel discussions and interviews with businesses including Learning Pool, Alchemy Technology, FinTrU, Hypixel Studios, UV Arts, Storefront and Ferry Clever, as well as support organisations such as Young Enterprise NI, Extern, NWRC Careers Academy, Derry Credit Union, careers and employment services and mental health charity AWARE.

Brian O’Neill, Director of Development and Enterprise, Enterprise North West, commented:

“The overall Week Gen-C project has exceeded our expectations and this has been mainly achieved through the hard work and creativity of the steering group of young people involved in the series of events right from the beginning. These events have been designed, produced and delivered by young people and have taken into account the negative impact of Covid-19 and the pandemic on young people’s prospects. We firmly believe that these series of events could be upscaled or replicated across NI to inspire other young people”

Alastair Cameron, Co-founder of Startacus, added:

“We’ve all been affected by the pandemic, but it has been even more challenging for our young people so it’s vital that we all do our bit to help them to look forward and to inspire and encourage them to reach their true potential. We’ve been delighted to partner with Enterprise North West on the Week Gen-C project and we have been hugely impressed by the creativity, commitment and dedication shown by the students from NWRC in bringing the entire project to fruition”.

The Week Gen-C recording are available to view on the Week Gen-C YouTube Channel (https://www.youtube.com/channel/UCqLRGRr1jo5LF56hDH6tN0Q )