Craft brewers toast success of US trade mission

Two local brewing companies who travelled to the United States to meet key industry influencers have hailed the trip as a huge success.

Baronscourt Brewing Company and The Muff Liquor Company attended Philadelphia’s In Good Spirits craft drinks event in May to showcase their award-winning products, and highlight the quality of the North West’s food and drink offering.

They also gained an insight into the American beverage industry, and received advice on how to bring their products to market in the United States.

John Wauchob of Baronscourt Brewing Company and Niall McColgan from the Muff Liquor Company were part of an Ireland Northwest delegation with Derry City and Strabane District Council and Donegal County Council.

Niall said the visit helped explain how to enter the market in terms of financial support, insurance and legal considerations and branding.

He added: “Irish spirits are very much on trend now and this was a great opportunity for us to put our products in front of a new market.”

Further trade missions are scheduled to Boston and Philadelphia in November, when both Councils will be supporting a range of local companies to assess their readiness to export and gear up to target and explore new business opportunities.

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