Derry entrepreneur Jennifer Neff co-founded social prescribing start-up Elemental, now Access Elemental, in 2013. The company supports over 20 million people across the UK, Ireland and Australia, helping them access personalised support and care in their own communities, and tackling health inequalities. Jennifer, who was recently awarded the Society Award at this year’s TechUK President’s Awards, shares her story, and her advice for people considering a relocation or investment in the North West.
“Winning the TechUK President’s Award was of those pinch me moments. The competition was high, so I was under no illusion that it would be an easy win. When they called out my name in the packed conference hall in central London, full of the UK’s leading tech companies and Thought Leaders, I put my head in my hands and sat still in total disbelief as everyone cheered. I asked myself, ‘Has a non-technical co-founder just won overall tech UK President’s Award for Society?’, and the answer was ‘Hell, yes!’
It is one of my career highlights to date and is great for women in tech, tech for good and for Derry! Any chance I get to talk about Derry and how wonderful Derry is and Derry people are, I am in there.
When I co-founded Elemental with Leeann Monk-Ӧzgül in 2013, we took the story of Derry to every city, town and village we could (even Dubai) and talked about what was so great about Derry, but also how we were tackling health inequalities here, to help others tackle the avoidable issues affecting their localities. As a result, we were invited to participate in the regeneration and improvement of other places and spaces. The Access Elemental platform was created and implemented across communities so people could get more personalised support and care to improve their health and wellbeing in their own communities.
Leeann and myself always had total belief in what we were doing and why we were doing it – I think that is part of being a Derry Girl, and the strong generations of Derry Women down the years. We surrounded ourselves with the best mentors and the best people we could find in the region, and learned from them.
We were bought out by the UK’s largest UK-based tech company, The Access Group, in August 2021, five years after we first launched Elemental Software. There’s been lots more investment in the team and the Elemental product which has enabled us to expand into Australia and develop new products across the NHS and local Councils throughout the UK. Over 20 million people are now engaging in services such as debt advice, mental health support, physical activity and befriending support via Access Elemental. We’ve developed a unique marketplace product, Access Elemental Marketplace, that community and voluntary groups and services feature on and receive referrals via that is accessible by commissioners, clinical leads and community leaders. It’s been rolled out across cities as we speak.
I would say to everyone living/working, or considering returning to the region, to think about starting their own business. We’re a resilient, creative and caring bunch of people here in Derry and Strabane; all the right qualities for starting and growing successful businesses. There are lots of opportunities and support here from me and others. The FEED programme for example – funded by NatWest and based at The Amp, Ebrington Square – is one of many programmes available to help people spark ideas and take their ideas to the next level.
I was also asked to be the Entrepreneur in Residence, one of three experienced mentors, and the only female mentor, in the Founder Labs, an accelerator programme to support early-stage innovation businesses in Northern Ireland. We’re keen to get as much representation from the North West as possible. The next cohort of participants will be starting the programme in mid-November.
There’s something very special happening here right now with high growth start-ups. Having received angel funding over the years for Access Elemental, I have now become an investor myself and made my first investment recently in a Derry-based start-up. It makes all the difference to the company, job creation opportunities and building the social and economic potential of the region. I would encourage other firms and individuals to invest in Derry and Strabane-based businesses.
The business landscape is changing here. It’s not just about the accountants, solicitors and insurance companies anymore. We have animation, gaming, renewable energy, creative, tech for good and clothing brands operating on an international level, all based in Derry and Strabane. There are more women, young people and ethnic minority groups taking the step into entrepreneurship than ever.
Having lived abroad in Edinburgh, Manchester and the United Arab Emirates, I feel so fortunate to be home. I can walk to work, my kids walk to school, cold-water dip and surf within a 20-minute drive. I get to give back and mentor others coming through social entrepreneurship journeys and I can be in London, Manchester and Birmingham for meetings within 90 minutes.
And I’m able to pop into see my mum and dad for a cup of tea and a chocolate biscuit; you can’t put a price on that.”
