Visit Derry has joined forces with leading local firms and academics to boost the number of international business events hosted in the city.
The Ambassador Circle is a joint project between Tourism NI, Visit Derry and Visit Belfast, and part-funded through the region’s Tourism Recovery Action Plan.
It seeks to target and promote key conferences and events, and promote the North West, and Northern Ireland, as a leading business destination.
Odhran Dunne, CEO of Visit Derry, said 90% of business events come to the city through the support of a local ambassador.
He added: “The new Ambassador Circle is key to our success in attracting conferences and will act as a catalyst to inspire and motivate our local ambassadors to actively seek opportunities to host business events that will support the district’s tourism economy.”